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Newsletter Archive

Browse past SMART Ideas Weekly issues and read any edition on this site.

Past issues

279 total — page 1 of 24

SMART IDEA #154: Trust is staffing’s killer app

Fake candidates. Ghost jobs. Too much noise. See how staffing firms can help HR teams hire with greater confidence by…

SMART IDEA #153: Your next client will be found by AI

Could AI leave your staffing firm off an HR buyer's shortlist? Use Q4 to check your visibility, sharpen positioning,…

SMART IDEA #152: 10x Fall Conferences (part 2)

Conferences can be one of the most impactful forms of marketing your company undertakes. They can also be one of the…

SMART IDEA #151: 10x Fall Conferences (part 1)

Conferences can be one of the most impactful forms of marketing your company undertakes. They can also be one of the…

SMART IDEA #150: Staffing book launch

The game has changed in staffing sales. "Make more calls" is no longer the answer. Today, buyers control the…

SMART IDEA #149: SMART IDEAS Summit 6 Preview

The SMART IDEAS Summit 6 takes place on September 29. The focus this year is Building Your Sales Growth Engine, and…

SMART IDEAS #148: Stop asking your team to sell. Start asking them to CARE

Are your recruiters and account managers bringing in enough new business? The solution isn’t to have them sell…

SMART IDEAS #147: Making your service "unreasonable"

Great service isn't a differentiator if every competitor claims it too. A simple exercise for mapping - and fixing -…

SMART IDEAS #146: Lessons from Mom and Dad

Haley Marketing turns 30. Co-CEO David Searns shares 10 timeless and counterintuitive lessons his parents taught him…

SMART IDEAS #145: New staffing book launch (30 years in the making)

We wrote and published a book in five months, drafting the manuscript in 6 days. Here's exactly how we did it (and…

SMART IDEAS #144: The AI echo chamber danger

Ask AI for feedback and it says you're brilliant. That's not insight, it's flattery with better punctuation. Make AI…

SMART IDEA #143: Do you really know your ICP?

Most staffing firms think they know their ideal client. Most really just know a category. Here's the difference, and…

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